Who are we designing the website for?
Review the key audience groups, their needs and what they expect from the Raymond Group website.
Please review whether these audience groups accurately represent the people Raymond needs to serve.
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What they want
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Important actions they may take
Typical website journey
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How will each audience use the website?
Review the key paths users may take to discover information, build confidence and complete an action.
Please review whether these journeys reflect how each audience is expected to use the website.
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What the user is doing
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What the website should do
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Main action
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Destination
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No journeys in this audience group.
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Key
Start or outcome
Website stage
Main path
Return path
Return path
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Scroll sideways to follow longer journeys · click any step to see what happens there.
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What happens here
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What the user needs
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Expected result
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How is the website organised?
Review how pages and content are grouped so users can easily find the information they need.
Please review whether the proposed page grouping and navigation structure are clear and complete.
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Why a user would visit
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Main action
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Intended audience
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Feedback required
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Website
Raymond Group
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Scroll to move around · use +/− to zoom · click any page to see its details.